Archiv für den Tag: 24. April 2019

2018 Satuer Visuelle Rhetorik – 02 (Juel)

Henrik Juel

The Rhetorical Power of the Camera

A study in the appeals of camera moves, cuts, and point-of-view in TV and video presenting political speeches and debates

Abstract: The aim of this paper is to contribute to a critical phenomenological and rhetorical discussion of how politicians appear to the general public in today’s visual digital media. Special attention is drawn to the often unnoticed, but appealing and persuasive potential of various forms of camera techniques such as zoom in/zoom out, point-of-view, and reaction-shots.

2018 Satuer Visuelle Rhetorik – 02 (Juel) weiterlesen